Black-owned Beauty Brands to Watch in 2021

As a black-owned beauty brand, we’re always looking for new ways to support the community and share the love with other up-and-coming brands. So we’ve scoured social media, the internet and our own personal experiences to bring you the ultimate list of UK black-owned beauty brands to support now and forever!

No matter whether you’re in need of a nude lip gloss, body butter or eyeshadow palette

1. Lima Nails

Lima Nails’ selection of premium-quality press-on nails are perfect for every occasion. We’ve tried them ourselves and can vouch for their amazing quality and longevity! 

They’re always innovating and releasing new collections and designs, so keep an eye out on the website to find a set of nails you love.

2. Noy Essentials

Noy Essentials is the ultimate destination for natural, high-quality skincare products. Their collection of handmade, hand-whipped body butters come in a range of scents to suit your mood, and they use natural ingredients to provide your skin with moisture for days. 

Again, we’ve personally tried and tested this brand and we’re obsessed with their products! We’re confident that you’ll love them just as much as we do.

3. The Nude Room

You know we had to include our absolute favourite WOC-friendly lip gloss brand, The Nude Room! The Nude Room’s formulas are highly pigmented, long-lasting and available in shades that suit every skin tone. As one of our favourite new, black-owned beauty brands, it would be rude not to include them in our line up!

4. Telle Moi

Telle Moi is a black-owned nail varnish brand that’s been featured in Buzzfeed, Vogue, Good Housekeeping and more. Their range includes a selection of everyday nude shades, as well as bright, highly pigmented lacquers to suit all tastes! They also stock a range of nail tools and accessories so you can keep your nails looking on fleek, all year round.


5. Liha Beauty

Liha Beauty is a black, female-owned beauty brand that you should definitely keep on your radar in 2021. Their selection of luxury skincare products have received rave reviews from the likes of Vogue and Elle, and they’re dedicated to producing products that combine their African roots with British attitudes.